Tour: Modernism Week 2018
February 20-22nd, 2018, 8:00AM-7:00PM
Los Angeles <-> Palm Springs

Tour: Modernism Week (with bus service to Palm Springs)
When: February 20, 21, & 22  (8:00AM - 7:00PM)
Where: Los Angeles <-> Palm Springs
Pick-Up Location: West Hollywood Library, Municipal Parking Structure | 625 N. San Vincente Blvd. | West Hollywood, CA 90069
Ticket Pricing: $75 for AIA members, $100 for non-members

More information and registration available online HERE.

Join AIA|LA and other AIA chapters for a Private VIP Bus Tour highlighting the best of Modernism Week for architecture and design professionals. Choose from 3 days, each offering the same itinerary, to visit four showcase homes, meet the designers, attend a “Lunch and Learn” presentation and conclude your day with a poolside cocktail reception.
Modernism Week showcase homes included on the tour:

1. Hollingsworth Tennis Estate by Albert Frey, 1966: restoration of a classic mid century home by renowned architect, set below grade alongside a tennis court land adjacent to the historic Racquet Club

2. “West Elm House”: renovation of a midcentury home in the El Mirador neighborhood to be used as a vacation rental property, using West Elm home furnishings

3. Steel & Glass 2018: modern day post and beam, a new desert modern home based on plans created by noted a Palm Springs midcentury architect

4. “Moroccan Modern” by Thomboy Properties: late modern home built by Hal Lacy in 1975 in the Indian Canyons Neighborhood of South Palm Springs, where a poolside cocktail reception will close out the day

The fully inclusive price of $75 for members ($100 for non-members) includes luxury coach transportation, private home tours, learning unit presentation, lunch and reception. Buses will depart from West Hollywood at 8am and return by 8pm, pending traffic. Additional pick-up points in Orange County, San Diego and Palm Springs are available. Please see website for additional information.

Learning Unit Presentation: Speaker/Learning Unit: Understanding the New Consumer, presented by Mike Hetherman, CKD

This presentation will unearth two very distinct types of consumers – the NEO and the Traditional – and how they are powering our economy. Discover why targeting one versus the other will drastically change your sales, marketing and pricing strategies forever.