MOBIUS LA 2010 Class Descriptions: Saturday June 26th

MOBIUS LA 2010 Class Descriptions: Saturday June 26th

4th annual MOBIUS LA @ Dwell on Design
June 24-26, 2010 | LA Convention Center
One Place. One Event. All of your Continuing Education Units.



9:15 AM - 10:45 AM
Designing the Luxury Retail Brand: Secrets to Creating Successful In-Store Branding and Merchandising (1.5 LU)

Understanding the needs of a retailer, and learning from luxury brands how to successfully communicate image branding through architecture and interior design. Branding has become a popular buzz word. Businesses will often succeed or fail based on the effectiveness (or lack there of) of their brand image. In this panel discussion, speakers will draw from their experiences working with luxury brands such as Chanel, Dior, Gucci Group, etc. and share insights on how these companies communicate and reinforce their image in-store successfully. Attendees will learn how to communicate branding through architecture or interior design for retail or other consumer experience space. The discussion will also provide an understanding of the needs of a retail store, which translates, to designing a successful store.

  • Seyie Putsure, Allied Member ASID - Seyie Design
  • Sandie Samuells - Curly Buddha, Business Development & Brand Consultant
  • Reba Toney - Morning Show Host, The Fish 95.9 FM

9:15 AM - 10:45 AM
Mitigating Methane per Los Angeles City Code (1.5 HSW/SD)

The Combination of an Expert Methane Engineer and an Established Methane Barrier Provider Allow Your Client to Build Their Project on Time and to Code. In 1985, the city of Los Angeles was designated a Methane Risk zone. For several years, Liquid Boot was recognized as the only approved methane barrier in the city of Los Angeles because of its extensive 25 year history, totaling millions of square feet of successful gas vapor barrier installations worldwide. This session will explain how to determine if your project falls within the Methane Zone or Methane Buffer Zone and how to address the design and integration of the methane mitigation system in your building deign and the guidelines for construction.

  • Michelle Baylor - Clark Construction Group
  • Dave Dazé - Cetco
  • Amer Hazboon, P.E. - Miller Brooks Environmental, Inc.

9:15 AM - 10:45 AM
Create Stunning Architectural Presentations in Google SketchUp (1.5 LU)

Google SketchUp is a free, easy to use 3D design tool. Learn how to take a SketchUp design and turn it into a stunning presentation: Hand drawn, watercolor, photo realistically rendered or even an animated walk-through video. Unlock the power of SketchUp to present and sell your creative vision.

  • Mike Tadros - Igloo Studios

11:00 AM - 12:30 PM
Massive Media: Real Estate Development and Urban Mythology in Southern California (1.5 LU)

Architecture and Infrastructure are Massive Media that communicate what a society values most; what does our built legacy say about Southern California? A panel discussion on the capacity of architecture and urban development to communicate the values of specific historical milieu. The Los Angeles that was incorporated in 1781 was a far different place than it is today: a ring of single-story adobes ringing a central plaza and land grant ranchos beyond that, described a city that is worlds away from the one we now inhabit. Over time, people have created and recreated newer and newer visions of the city so that now, with all the residue of previous visions around us, it is a challenge to make sense of it all.

  • John Chase - City of West Hollywood
  • Eric Haas, AIA - DSH
  • Tom Marble, AIA - Marble Architecture
  • David Sloane - USC School of Planning

11:00 AM - 12:30 PM
ADA As Related To Openings (1.5 HSW/ADA)

At the completion of this class, attendees will receive a Coursework Documentation Form for 1.5 ADA learning units that can be applied to the MCE requirement for architecture license renewal in California.

A presentation of all ADA issues for door openings such as width clearances, sill conditions and hardware projections as established by ADA and CBC.

  • Dwain Russell, Affiliate AIA|LA - Ingersoll Rand Security Technologies

11:00 AM - 12:30 PM
Urban Campus Strategies: Bridging Academic & Civic Communities (1.5 HSW/SD)

Innovations in Master Planning and Building Design for the Higher Education Urban Campus: Four Recent Case Studies around the World. This program discusses new strategies for creating urban campus places that are programmatically innovative and unique to their regions. The presentation demonstrates how current concepts in planning and curriculum have transformed four institutions around the world: the Grangegorman Master Plan for the Dublin Institute of Technology, Ireland, the Student Community Center Master Plan at UC Berkeley, University Boulevard at the University of British Columbia, and the Steger Center for Student Life at the University of Cincinnati. The program examines critical issues including sustainable design, adaptive re-use strategies, and building consensus with stakeholders during the evolution of the project.

  • James Mary O'Connor, AIA - Moore Ruble Yudell Architects & Planners
  • Mario Violich, AIA, ASLA - Moore Ruble Yudell Architects & Planners

1:45 PM - 3:15 PM
Why Mixed-Use Isn't Always the Answer (1.5 HSW/SD)

Tantalized by success stories of transformation, cities are jumping on the mixed-use bandwagon, before understanding its limitations. Too often, only one component of the mix is successful. This presentation discusses: where and how should vertical and horizontal mixed-use be applied? What makes for a successful mixed-use development? What other urban building typologies should be considered as an alternative? When are the costs and challenges for mixed-use development worth it?

  • Amber Hawkes, AICP, Affiliate AIA|LA - Torti Gallas and Partners
  • Martin Leitner, Assoc. AIA - Urban Studio
  • Georgia Sheridan - Torti Gallas and Partners

1:45 PM - 3:15 PM
What My Mother Didn't Tell Me About...Design and Construction (1.5 LU)

Presentation of forensic findings regarding design and contract administration. Learn from others errors and omissions during schematic, design development construction document, bidding and construction phases. Establish quality control and coordination with your consultants, and provide competent contract administration duties during construction.

  • Edward K. Takahashi, FAIA, CCS - Edward K. Takahashi Architectural Corporation

1:45 PM - 3:15 PM
The Look & Sound of Leadership: Presentations That Rock (1.5 LU)

This interactive session will give you tools you can apply to your very next presentation so you're seen the way you want to be seen. Whether presenting internally or externally, a presentation is your shot at winning 'em over. Join internationally recognized communications coach Tom Henschel for an interactive session where you'll learn how to: Handle questions effectively; Sort & Label your content to sound more executive; Manage nerves; Keep and hold attention; Use PowerPoint to your advantage. Tom has been helping professionals polish their executive presence since 1992. Come learn from a pro and walk away with practical tools you can use right away.

  • Tom Henschel - Essential Communications

3:30 PM - 5:00 PM Architects Should Develop...Not Developers (1.5 LU)

Imagine a world where all projects were developed by architects. Architects know more than developers about most aspects of the process, but are afraid to try it. Mike Gehring and Dave McCarroll bought a building at the depth of the Great Recession, and developed it into a sustainable wonderful place for their firm to work. This seminar will use this project as a case study to teach attendees how to buy their own property and develop it.

  • Mike Gehring, FAIA, LEED AP - Kaplan Gehring McCarroll Architectural Lighting

3:30 PM - 5:00 PM Food for Thought: The Benefits of Urban Agriculture in the Era of Sustainability (1.5 HSW)

Many U.S. cities are establishing new land-use policies to accommodate urban agriculture. The City of Los Angeles is in the process of establishing the groundwork to promote urban agriculture in a major way. For example, at Jordan Downs, urban agriculture is being integrated into several areas such as rooftop and backyard gardens. Urban agriculture can advance sustainability as well as help stimulate urban development, bolster the local economy, and complement such programs as recycling and composting. Also, Americans have become increasingly concerned about where their food is grown, whether it's free of contaminants, how far it's transported, and about food freshness.

  • Marianne Brown - LAUSD “Greening our Schools” Committee
  • Charles Cross, ASLA - Detroit Collaborative Design Center, University of Detroit Mercy
  • Glen Dake - LA Community Garden Council
  • Paula Daniels - Food Policy Task Force, City of LA
  • Mia Lehrer, FASLA - Mia Lehrer + Associates

3:30 PM - 5:00 PM Tradition Goes Modern: Modern Design that Reinvents a Traditional Palette (1.5 LU)

One of Mexico's foremost designers infuses modern architecture with a sense of soul and place through the use of traditional materials and techniques. Attendees will learn through case studies on furniture design, interior design and architecture how to apply and reinterpret traditional materials and fabrication techniques in a way that gives uniqueness and character to contemporary architecture. Studies will explore hand-crafted resin forms, reclaimed wood, ceramics, and textiles.

  • Ezequiel Farca, Mexican Architects Association - Ezequiel Farca Corporation



Last updated: 24-Jan-2013 12:11 PM
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